Your home deserves a marketing plan, not a sign in the yard.
Editorial photography. Cinematic video. A network of buyers I have built over 27 years. A pricing strategy that protects your value when the offers come in.
Twenty seven years of selling homes in La Jolla, with the same patient care.
Pricing is the first lever. Presentation is the second. Negotiation is the third. Most agents play one of the three well. After 27 years, I run all three at once, for every listing.
The result is a listing that comes to market polished, priced to attract competition, and represented by someone who knows how to read offers, terms, and the buyers behind them.
Book a Listing ConsultationSix channels working in concert.
Every listing gets the same complete plan. Editorial level photography, drone footage, cinematic video, social campaigns, open houses, and a private buyer network. Nothing is skipped because the home is small or large.
Professional photography
A photographer who shoots for editorial publications, not MLS slots. Twilight shots, interior styling, and a complete gallery delivered in 48 hours.
Drone and aerial
Property in context. Coastline, lot lines, neighborhood character. Drone footage that shows what a static photo never can.
Cinematic listing video
A 60 to 90 second film that tells the story of the home. Music, motion, narration when it fits. Used on the listing site, social, and email.
Social media marketing
Instagram reels, Facebook campaigns, and a paid social plan targeted at the buyer profile most likely to fall in love with your home.
Open houses, by design
Brokers preview, private weekend showings, and twilight open houses for the right listing. Hosted personally. Every visitor logged and followed up.
Private buyer network
A list I have built over 27 years. Relocation buyers, families ready to move up, and investors waiting for the right property. Many homes sell before they hit the MLS.
Where your listing appears.
A coordinated rollout across MLS, syndicated portals, the eXp Realty network, and a curated private list. Designed to create competition in the first 14 days, when the market pays the most attention.
MLS and Portals
San Diego MLS, Zillow, Realtor.com, Redfin, Compass, and the full syndication network.
eXp Realty Network
Distributed to thousands of eXp agents nationwide, including relocation specialists across major US metros.
Private Buyer List
A direct outreach to buyers on my off-market list who match your home profile, days before the public launch.
Social Campaigns
Paid Instagram, Facebook, and TikTok placements targeting buyer profiles by income, location, and intent.
Email Campaigns
A curated announcement to my list of 2,400+ buyers, agents, and past clients who refer.
Print and Direct
Editorial brochure, neighborhood postcards, and targeted direct mail when the home calls for it.
Editorial photography, cinematic video, and content that travels.
Drone footage, before-and-after staging, cinematic reels, and twilight photography. Content built to perform on every channel, from MLS to TikTok.
Drone Footage
Cinematic Video
Social Reels
Before · After Staging
Curious what your home is worth?
A free, no obligation valuation based on recent comps, current market conditions, and what your home would sell for if listed this month.